This is a AR Filter project mandated by Panerai Italy. The “Watch & Wonders” is an annual trade show and exhibition held in Geneva for luxury watchmakers. It is considered one of the most important events in the luxury watch industry. To demonstrate brand value with customer engagement, we helped our client develop an AR Filter.
Subheading
The AR filter integrates the three core pillars of Panerai new activation – classic yacht “Eilean”, sailing and sea. Under the animated sea background, the water will splash and the helm will spin according to user’s head movement, creating a feeling that the user is driving Eilean on the sea adventure. User can apply the filter in Instagram Story and share in social media
